On June 23rd,2022 it was announced that from 2023 onwards, the show would be airing 2 seasons a year. This would include both a new winter season of the show, as well as the normal season in the summer. This came after record ratings were recorded for the then-current season, with 5 million views being recorded for the season's opening episode across all platforms, as well as having attained 7.5 million streams and 74 million for the entire series.[1]
During an appearance on the Jonathan Ross Show on March 11th,2023 Maya confirmed that she would be returning to host the tenth season in the summer, despite ITV having not officially confirmed the news at the time.[2] On April 11th,2023 it was reported that the tenth season would be premiering on June 5th,2023, with insiders reporting that contestants would be flown out at the end of the next month and the series due to run for eight weeks.[3]
This news was officially confirmed by ITV on May 24th,2023, through an official post made on the show's social media accounts. Maya Jama was also confirmed to be returning as the host.[4]
After it was initially trialled during the previous season, on May 24th,2023 the producers announced that they would be reintroducing the social media ban for this season as a part of their duty of care. This social media ban would stop anyone affiliated with the islanders from managing their accounts for them while they were in the villa in a bid to try and crack down on exposure to negative social media comments. The producers also looked to make a raft of updates to their DOT mandate, looking to bring in video training for each of the islanders that would cover topics like how to be mutually respectful in a relationship and coercive/controlling behaviour.[5]
Casting[]
Applications for the new season were opened on March 14th,2023 just a day after the ninth season came to a close. This was advertised through the show's social media accounts, featuring a promo ad that featured the South-African villa.[6] The show was once again looking to convince young and attractive single boys and girls between the ages of 18-35 to apply for the new season, through the use of an application form that could be found through the show's official website.
However not long after this on March 21st,2023 it was reported that the numbers of applicants for the new season were dwindling in comparison to the previous seasons. At the time it was cited by insiders of the show, that this all came as an effect of the social media ban put in place during the previous season, with it being stated that influencers were too afraid to sign-up knowing that they wouldn't be able to spark brand deals off the back of the show.[7] As of May, 2023 applications for the tenth season are still open.[8]
Villa[]
Upon the initial announcement of the season on June 23rd,2023 it was confirmed that the tenth season would return to the 2022 villa in Majorca for the summer. On April 24th,2023 the first images of the villa were revealed, revealing the renovation work being put into getting the villa ready for the summer season. At the time it was also confirmed that the villa would be having solar-panels installed in a bid to be more eco-friendly.[9]
The first official images of the new villa were released on June 1st,2023, revealing both the villa's new orange, pink, yellow and blue colour aesthetic, as well as a brand new dressing room.[10]
Islanders[]
The initial line-up of islanders for the season were periodically revealed through the show's social media accounts on May 29th,2023, just a week out from the launch. The cast was comprised of 5 boys and 5 girls, with more islanders entering the villa later as bombshells.[11]
Day 1: After the first 5 islanders entered the villa, Maya revealed that the public had been voting for whom they would each couple up with before introducing the other 5 islanders. The final couplings were as such: Andre & Catherine, Ella & Tyrique, George & Jess, Mehdi & Ruchee, Mitchel & Molly.
Day 2: During the evening of Day 1, bombshell Zachariah was told by Maya that during the next night he would be able to choose a girl of his choice to couple up with. On Day 2, Zachariah made the decision to couple up with Catherine, therefore leaving Andre single.
Day 2:Wary Tales-In this challenge the boys were pitted against the girls, where the teams would each take it in turns to appear through the window of a make-shift castle, before then bursting through the door and sliding down the track. While doing so they would need to grab a key, that would be used to open one of the nearby books. These books contain a statement correlating to an islander on the opposite team and the reader would have to guess who it correlated to, by snogging them. If they got it right, they'd score a point for their team with the team that had the most points at the end winning. In the end it was the girls who won with 2 points.
Dates
Day 2: Catherine & Zachariah (First date)
Day 3: Whitney: Andre (New islander date
Day 4: Sammy: Ella, Molly, Jess (New islander dates)
Day 9: Second re-coupling (Boys/Bombshell's choice)-Mitch & Molly, Sammy & Jess, Mehdi & Whitney (Stayed together). Leah & Tyrique, Charlotte & Zach, Andre & Catherine (Re-coupled). Ella (Remained single).
Challenges
Day 7:Absolute Bankers-In this challenge the boys dressed up as businessmen and had to take part in a banking-themed obstacle course. The course featured 3 parts, starting with a strip-tease. For the second part, the banker would have to enter a cabinet where they would be showered with fake money that they'd have to try and grab. They would then need to take their collected money to a set of scales and load it onto them. This would determine the gift they'd give their girl, whether that be some chocolates, flowers or a teddy-bear. Ultimately the winner would be determine by the girls based on who pulled off the sexiest performance. In the end it was Andre that was declared the winner.
Day 11:She's a Keeper-For this challenge, each of the girls joined the Love Island football club and took part in a football-themed course. To begin with they'd need to dribble a ball round some cones and then give the red card to a boy of their choice. After doing this, the player would need to slide down the pitch into the goal and then attempt to try and block the boys attempts at scoring a goal. To finish off they'd need to choose a boy to name their star player and snog them. Ultimately the winner would be determined by the boys based on who put on the sexiest performance. In the end Jess was declared the winner.
Dates
Day 8: Bombshell girls; Charlotte and Leah were given the opportunity to choose 3 boys to go on dinner dates with. Each of their chosen dates, would be allocated to prepare a portion of the dinner; starters, mains and desserts- Charlotte: Mitchel (Starter), Zachariah (Main), Tyrique (Dessert) - Leah: Zachariah (Starter), Tyrique (Main), Mitchel (Dessert).
Day 9: Mehdi & Whitney (First date).
Day 11: Jess & Scott (Reward for Jess winning "She's a Keeper")
Day 12: On Day 11, a public vote for the most popular islanders opened- Andre, Sammy, Zachariah (bottom 3 boys) - Catherine, Charlotte, Leah (bottom 3 girls)-Andre & Charlotte (Chosen to be dumped by the islanders)
Day 14: Third re-coupling (Boys choice)-Mehdi & Whitney, Sammy & Jess (Stayed together). Mitch & Leah, Zach & Molly, Scott & Catherine, Tyrique & Ella (Re-coupled).
Day 16: On Day 16, there was a couples compatibility vote held between the islanders. As the bottom 2 couples; Mitch & Leah and Jess & Sammy were split up and were barred from re-coupling.
Day 18: Fourth re-coupling (Girls choice)- Whitney & Mehdi, Molly & Zach, Ella & Tyrique Catherine & Scott (Stayed together). Montel & Leah, Mal & Sammy, Jess & Mitch (Re-coupled).
Day 19: On Day 19, bombshell; Kady was told that she would be able to steal a boy of her choice to couple up with and as such she chose to couple with Zachariah, leaving Molly single.
Challenges
Day 15:Situationships-In this challenge, the couples were each placed in a make-shift rowing boat and had to answer a variety of questions. In order to move their boat forward down the track, the answers that each member of a couple would give to the aforementioned questions would have to match, otherwise they would get soaked with water. Ultimately the couple that manages to reach the end of the track first would be declared the winners. In the end it was Jess & Sammy that came out first.
Dates
Day 16: Malissa: Sammy & Mitch - Montel: Leah & Jess (New islander dates).
Day 21:Heart Rate-For this challenge the boys were pitted against the girls where they each had to dress up in sexy costumes and perform seductive dances for the opposite team, in an attempt to get their heart-rates up. The team that managed to raise their opponents heart-rates up the highest, would be the winners. In the end the winners were revealed to be the girls.
Day 23:Kissing Competition-In this challenge, each of the boys were given blindfolds and sets of earmuffs to wear, with each of the girls then having to take it in turns to come up and kiss each of the boys. After the girl has kissed each of the boys, they'd give her a score out of 10 and the girl with the highest total points in the end would be the winner. Ultimately Jess came out as the winner.
Dates
Day 22: Ella T & Tyrique (First date)
Day 25: Sammy: Jess, Whitney: Zachariah (Single-islander dates)
Exits
Day 23:On Day 22, a public vote for the most popular boy and girl was opened-Mehdi & Mal (Voted least popular boy and girl respectively.
Day 31: "Stick or twist" re-coupling (OG islander's choice)-Zachariah & Molly, Sammy & Amber, Ella T & Ouzy, Catherine & Elom, Whitney & Lochan, Mitch & Abi (Re-coupled). Leah & Montel (Stayed together). Jess, Kady, Scott, Tyrique (Left single).
Challenges
Day 27:Raunchy Races-For this challenge, the Main villa was pitted against Casa Amor in a series of small challenges. The villa that managed to complete said challenges first would score a point for themselves, with the villa that had the highest total points at the end of the challenge, being declared the winners. In the end it was the Main villa that won both the challenge and a party.
Day 39: Bombshells; Ella B and Josh were given the opportunity to choose an islander of their choice to couple with, so Ella B chose Mitch and Josh chose Jess, leaving Abi and Sammy single.
Challenges
Day 35:Movie Night-For this challenge, the boys were pitted against the girls and were given a series of percentage based questions surrounding sex. The team that were able to get their answer closest to actual answer would be score a point a be able to choose a spoof movie title from the list of clips surrounding their partners.
Dates
Day 35: Abi & Mitch (First date)
Day 37: Lochan & Whitney (First date)
Day 39: Ella B: Mitch, Josh: Jess (New islander dates).
Exits
Day 38: On Day 37, a public vote for the most popular couples opened-Catherine & Elom (Voted least popular couple), Leah & Montel (Second least voted couple).
Week 7
Couplings
Day 42: Seventh re-coupling (Girls choice)-Ella T & Tyrique, Molly & Zach, Jess & Sammy, Whitney & Lochan, Kady & Ouzy, Ella B & Mitch (Stayed together). Abi & Scott, Amber & Josh (Re-coupled).
Challenges
Day 43:Snog, Marry, Pie-In this challenge, the islanders each had to choose an islander of the opposite sex, that they'd look to snog, marry or pie.
Day 46:Couple Goals-For this challenge, the couples were given a set questions to which they'd have to write down on their blackboards, the names of the couple they believed were best described under the question, before revealing their answer to the group.
Exits
Day 44:On Day 43, a public vote for the most popular couples was opened-Ella B & Mitch, Kady & Ouzy, Amber & Josh (Bottom 3 couples)-Amber & Josh (Voted least popular by the public), Kady & Ouzy (Not saved by most popular couple; Whitney & Lochan).
Week 8
Challenges
Day 50:Talent Competition-The islanders each took part in a talent competition, revealing their hidden talents.
Dates
Day 53: Ella B & Mitch, Molly & Zach, Ella T & Tyrique (Final dates).
Day 54: Lochan & Whitney, Jess & Sammy (Final dates).
Exits
Day 52: On Day 51, a public vote for the most popular couples opened-Ella B & Mitch, Abi & Scott, Molly & Zach (Bottom 3 couples)-Abi & Scott (Voted out by fellow islanders).
Week 9
Challenges
Day 56:Sports Day-The islanders were divided into 2 teams; the Red and Blue teams and took part in a number of traditional school sports day activities against one another.
Exits
Day 56:At each of the final dates, the couples were tasked with choosing a couple they thought were the least compatible-Ella B & Mitch, Lochan & Whitney (At risk couples)-Ella B & Mitch (Voted least compatible by the public).
They've got a text! A fairytale challenge for the Islanders gets off to a sexy start with plenty of snogging, but the Wary Tales turn into a horror story for Mitchel and Tyrique when some saucy secrets from their past fail to impress Molly and Ella.
You've got to move fast with your feelings on Love Island, but Zachariah shocks the Islanders big time when he makes moves on Molly in the Absolute Bankers Challenge, cashing in and kissing her in front of Catherine. We have a feeling this isn't going to go down well with our Dublin babe..
On May 29th,2023 it was confirmed by host; Maya Jama during an interview on Good Morning Britain, that for the second time the audience would get to decide whom the initial cast of islanders would couple up with in the first episode. To do this viewers would have to access the LI app to be able to vote for whom they wanted each islander to couple up with, with voting opening on June 1st,2023 and closing on June 3rd.[12]
